Project Info

One of the largest health insurance companies in the U.S., WellPoint came to RepEquity to create a custom YouTube channel for its "Health. Join In." campaign, which encourages Americans to take control of their health.

RepEquity responded by strengthening the brand’s creative and using ThisMoment technology to integrate the WellPoint community into the YouTube channel. Features include real-time updates from fans, instructional videos from The Biggest Loser’s Bob Harper, and access to other WellPoint tools and initiatives.


  • Brand strategy
  • Creative and design
  • Technical development
  • Scriptwriting
  • Video production

Fast Facts

  • WellPoint has 34 million members in its affiliated plans
  • WellPoint’s “Health. Join In.” campaign provides tools for making healthy decisions
  • Custom channel was created using ThisMoment, the preferred partner for YouTube and Facebook