Smithsonian Butterfly Pavilion

Smithsonian

Promoting a new exhibit through integrated marketing tactics

Goal

Create a demand for tickets to the Smithsonian’s Butterfly Pavilion - one of the museum’s few paid exhibits - by drawing in patrons of all ages with a consistent experience across a variety of touchpoints.

Smithsonian Butterfly In-exhibit gamification

Services

  • Integrated Marketing Campaign

  • Custom mobile application design and development

  • In-exhibit gamification and graphic design

Graphic Design and Integrated Marketing

Result

The Smithsonian developed a strong online presence for the Butterfly Pavilion by leveraging dynamic content streams. This integrated marketing campaign combined web, mobile, and outdoor advertising, leading to an increase in ticket sales by 33% in the first year.

Butterfly Exhibit Digital Marketing Mobile Design

Fact

Ticket sales by increased by 33% in the first year following the campaign

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