Home for Foam Branding

Home
for
Foam

Shifting the narrative in an overly-negative political climate

Goal

Balance public perception surrounding the recyclability and environmental effect of polystyrene foam products by serving as a resource for the media and policymakers to correct industry misconceptions.

Website Design - Home for Foam

Services

  • Website design & development

  • Brand identity development

  • Search engine optimization (SEO)

  • Social media management

  • Social media advertising 

  • Digital advertising

  • Video production

Home for Foam Digital Advertising Example

Result

Through a comprehensive SEO effort, we were able to catapult the Home for Foam website, along with multiple sites for the foam advocacy efforts, into the top 10 in Google searches for more than 400 foam-related keywords. Altogether, the websites and microsites have experienced more than 1.2 million visits since 2012, with digital advertising efforts providing over 21,000 new visits to these sites each month.

Our efforts to get these websites into the top-10 of search results have gained traction with such media outlets as The Washington Business Journal, which linked to the microsites in news articles on both a local and national scale. This inbound link traffic led to a tremendous growth in online communities discussing the issue on social media with a more informed and diplomatic approach.

Social Media Management

Interested?

Send us a message

Submit your information and we'll contact you as soon as possible.

Close form

eBay Main Street
eBay Main Street Advocacy
Energy from Shale
Hero Image - API

WANT TO LEARN MORE?
CONTACT US