Energy from Shale Horizontal Logo

Energy
from
Shale

Balancing a polarizing issue in a biased media landscape

Goal

Present “the other side of the story” for fracking- an issue where only one opinion has been predominantly expressed online and in the media.

Energy from Shale SEO-SEM Strategy

Services

  • Advocacy website design & development (Drupal)

  • Digital strategy

  • Search engine optimization (SEO)

  • Search engine marketing (SEM)

  • Content strategy

  • Copywriting 

Energy from Shale Mobile Content Strategy

Result

Through organic search engine optimization tactics, online traffic to the campaign landing page grew from 200 visits in September 2011 to 41,000 in October 2014.  Traffic to what-is-fracking.com, a secondary microsite, grew from 500 visits in February 2012 to 49,000 in November 2014.

Energy from Shale Advocacy - Digital Strategy

Fact

Online traffic to the campaign landing page grew from 200 visits to 41,000

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