Closet America Search Engine Optimization

Closet
America

Lead generation and improved organic search for a leading home service company

Goal

Create a new brand strategy for an established, regional company through a redesigned website and improved organic search presence.

Closet America Tablet Web Development

Services

  • Brand strategy

  • Website design & development (Drupal)

  • Search engine optimization (SEO)

  • Search engine marketing (SEM)

  • Information architecture

  • Content strategy

  • Copywriting

  • Print collateral

  • Photography

Closet America Brand Identity - Website Design

Result

Closet America’s new website beautifully illustrates the brand’s promise, services, and approach. The website’s content also reflects this new brand and more importantly supports lead generation goals through SEO integration.

The new website is accessible across all devices and enables easy client-side updates. The website also enjoyed a 58% surge in organic traffic in the first quarter of 2015, compared with 2014. Similarly, PPC conversion increased from 4.9% to 8%, and form conversion improved by 108% in 2015, compared with 2014.

Closet Photo Inspiration

Facts

Form conversion improved by 108%

 

Organic traffic to the website increased 58%

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