Creating an omni-channel brand experience for an exciting fast-casual eatery
Transform an idea for a Mediterranean-inspired fast casual into a brand strategy inclusive of a distinctive name and identity.
- Brand identity & strategy
- Website development
- Packaging design
- In-store menu ordering technology
- Environmental design for restaurant
Cava Mezze Grill’s recipes and ingredients are inspired by familial ties to the Mediterranean with a decided focus on simplicity and honesty. To evoke this imagery, Cava’s product packaging, interior design, in-store menu system, and digital presence were all designed to evoke a feeling of the clean and contemporary, no-frills canteens of yesteryear.
Since debuting in 2011, Cava’s authentic, yet modern, brand has expanded to 24 locations across 5 states and recently gained funding to open in New York City.
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