Repositioning a historic brand to be more competitive and engaging in the marketplace
Target soldiers and their families to reintroduce the established brand with a greater emphasis on America’s military
Brand identity development
Website design & development
With a refreshed brand and logo, as well as a new image-rich website redesign, AAFMAA expected to see a modest bump in website traffic. However, what they experienced was much greater. The average time visitors spent on the website increased by 95%. Return visits increased by 82%. And the bounce rate on the site decreased by 157%.
Average time spent on the website increased by 95%
Bounce rate on the site decreased by 157%
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