Military Hero Imagery

American
Armed
Forces
Mutual
Aid
Association
(AAFMAA)

Repositioning a historic brand to be more competitive and engaging in the marketplace

Goal

Target soldiers and their families to reintroduce the established brand with a greater  emphasis on America’s military

AAFMAA Brand Strategy and Positioning

Services

  • Brand identity development

  • Brand positioning

  • Website design & development

  • Direct mail

  • Print collateral

AAFMAA Print Collateral Example

Result

With a refreshed brand and logo, as well as a new image-rich website redesign, AAFMAA expected to see a modest bump in website traffic. However, what they experienced was much greater. The average time visitors spent on the website increased by 95%. Return visits increased by 82%. And the bounce rate on the site decreased by 157%.

American Armed Forces Mutual Aid Association Branding

Facts

Average time spent on the website increased by 95%

 

Bounce rate on the site decreased by 157%

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