Search Engine Optimization (SEO) and Search Engine Marketing (SEM) solutions are applied in coordination of traditional public relations and marketing tactics in the interactive world.  The complex algorithms that search engines use categorize information based on authority and relevancy.  Google, Yahoo and Bing have said openly that the goal of their search engines is to return relevant results that have some level of authority.  We work with individuals or companies to identify negative search engine results (the work of media articles, competitors, unhappy customers, disgruntled employees, and more) - then we work with you to identify the articles, websites and other online information resources that represent a more positive, if not more balanced and accurate, portrayal of you, your company or organization.  RepEquity works with these algorithms to optimize placement of positive web pages and media stories.