In the News
RepEquity Posts Strong 2009 with Triple-Digit Growth
February 19, 2010
RepEquity, a leader in online reputation and brand management, today announced strong results for 2009, growing 213% over this period last year.
"Now in our third operating year, 2009 was a watershed year for us in growing the team, client base, partners and services. Put into numbers, exiting 2009 with triple-digit growth is an achievement clearly aided by our strong existing client relationships, talented team and strategic partners,” said Tripp Donnelly, CEO and founder of RepEquity. “Online reputation management and monitoring services enjoyed a surge in demand and popularity in 2009, as the explosion of social media and increasing use of popular search engines shed light on the importance of controlling your corporate or personal image online."
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In Google We Trust: RepEquity CEO Appears on FOX News
December 20, 2009
SmartCEO Magazine Spotlight: Tripp Donnelly
October 19, 2009
What CIOs Should Know About Online Brand Management
July 15, 2009 - Managing corporate brands and identities online is a black art that combines Web technology savvy, a deep understanding of how search engines and social networking sites work, and an appreciation for the power of perception. Although this task doesn't typically fall on the CIO's shoulders, technology executives need to understand the issues at hand and the role they can play in helping to manage their company's brands.
Just as company executives charged the CIO's office looking for help in the 1990s with the emergence of domain squatting - setting up a Web site with a name similar to a certain company or brand and spreading misinformation about that company or holding the URL for ransom - upper management will no doubt look to the resident technology expert for rescue should the company's online reputation become compromised.
April 29, 2009
Major Front in VA Race Is Online
But with the Virginia Democratic primary just a few weeks away, that state's gubernatorial contest offers the most significant early test of the broad mainstream impact of the Internet and new technologies on campaigning. And the four candidates have spent thousands of dollars in online advertising, hired top-flight Internet consultants and built elaborate Web sites.
All are using Google Ad Words, buying the right to give prominent display to their sites when people type the candidates' names, their opponents' names and other notable phrases ("Virginia jobs," "green jobs," etc.) into the company's search engine.
