News

Google Rolls Out Panda Update

April 11, 2011 - Google has always used a number of signals in determining relevant search results. Some of these are on the pages themselves (such as the text on a page), some are on other sites (such as anchor text in links to a page), and some are based on user behavior (for instance, Google gathers data about how long pages take to load by using toolbar data from users who access those pages).

In recent months, Google has launched two ways for searchers to block particular sites from their search results. The first was a Chrome extension. More recently, Google has launched a block link directly in the search results that appears once a searcher has clicked from the results to a site and then return to the search results.

View Full Article

RepEquity Acquires Virilion, Merging Search and Social Media Capabilities

WASHINGTON, D.C. – January 14, 2011 - RepEquity, a leader in online reputation, search and social media management, announced today it has acquired and now merged with award-winning agency Virilion to offer integrated digital marketing services in search, social media, creative and technical development across Web and mobile.

RepEquity brings expertise in search engine optimization and search marketing, online reputation management and social media. On Inc. Magazine’s list of the fastest-growing companies from 2007 to 2009, Virilion brings award-winning creative, social media, video production, e-commerce, and Web and mobile technical development. The combined services enable clients to take control of their brand online by managing search results, leveraging social media, and creating a brand experience that delivers results.

"We’re tremendously excited about this union,” said Tripp Donnelly, CEO of RepEquity. “The new company is well positioned to deliver cutting-edge digital services for any type of client, whether it is a company with a brand to grow or an individual with a reputation to protect. Today, RepEquity serves clients across myriad industries and the combination of Virilion’s services will deepen and scale our digital offerings nationally and beyond.”

The new company will handle clients’ full digital communication needs while providing the benefits of a smaller, more agile agency. “The market has yet to see this combination of digital services particularly in a mid-size agency, and we are excited what these new capabilities mean for our clients,” said Virilion President Huard Smith.

The combined company has a team over 50 people across offices in Washington, D.C., New York, Boston, Los Angeles, and Austin.

About RepEquity

RepEquity is a leader in SEO, social media, online reputation and brand management.  It delivers custom online strategies that integrate public relations, marketing and communications with interactive solutions to protect and enhance online reputation and brand image.  RepEquity serves global brands and leaders in business, entertainment, technology, politics, retail and finance. For more information, visit www.repequity.com.

About Virilion

Founded in 1997, Virilion is an award-winning digital agency that focuses on leveraging the latest in Web and mobile for clients such as eBay, Sirius|XM Radio, WellPoint, PhRMA, the Estee Lauder Companies, National Association of REALTORS®, and U.S. Fund for UNICEF. It was named one of Inc. Magazine’s fastest-growing companies from 2007 to 2009.

Google Instant's Effect On Search

Search as you type. It’s a simple and straightforward idea—people can get results as they type their queries. Imagining the future of search, the idea of being able to search for partial queries or provide some interactive feedback while searching has come up more than a few times. Along the way, we’ve even built quite a few demos (notably, Amit Patel in 1999 and Nikhil Bhatla in 2003).

Our search-as-you-type demos were thought-provoking—fun, fast and interactive—but fundamentally flawed. Why? Because you don’t really want search-as-you-type (no one wants search results for [bike h] in the process of searching for [bike helmets]). You really want search-before-you-type—that is, you want results for the most likely search given what you have already typed.

View Full Article