May 26, 2010

More adults — especially young adults between the ages of 18 and 29 — are actively monitoring what is being said and posted about themselves online and taking steps to protect their privacy, according to a new report from the Pew Research Center's Internet & American Life Project.

"Contrary to common assumptions, young adults are, in many ways, the most active managers of their online reputations," said Mary Madden, Pew senior research specialist and lead author of the report, "Reputation Management and Social Media."

Younger adults are also "more likely than older adults to limit the information they share online, especially on social networking sites," such as Facebook. "Those who know more, worry more," she said.

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