Industry News and Information
December 20, 2009
December 16, 2009 - How else can we say it: Unless you've been living under a rock, you've probably heard of Twitter, Facebook and LinkedIn as tools to promote your services and products online. According to a recent survey of 148 private companies by the University of Massachusetts Dartmouth Center for Marketing Research, 43% say social media is "very important" to their business and marketing strategy, 52% are tweeting and 45% are blogging.
November 24, 2009 - Google Inc. is apologizing for a racially offensive image of the first lady that appears at the top of the list when users search for pictures of Michelle Obama on its site.
Google placed a text ad above the image titled "Offensive Search Results" that states "Sometimes our search results can be offensive. We agree."
November 2, 2009 - Despite tight budgets, companies are continuing to support the social networking activities they've recently established. In a Deloitte LLP survey of 400 companies, 94% of the respondents said that they plan to maintain or increase their investments in social media tools and online communities, while only 6% said they plan to decrease such investments.
October 21, 2009 - What's the future of social media? There will be a ongoing massive transformation. People will be discovering that the Internet helps their career. One of my theses is that every individual is now a small business; how you manage your own personal career is the exact way you manage a small business. Your brand matters. That is how LinkedIn operates.
