May 12, 2009 -- Leaders are searching for answers. How can they successfully manage their reputations in an always-on and always-open marketplace? How can they can build, enhance, and defend corporate reputation when it is continually under siege, and redefined, by online and offline communities?

Finding the answers to these questions is growing more urgent as leaders try to appease and motivate an apprehensive workforce during challenging economic times. As guardians of corporate reputation, leaders recognize that the Internet offers a wealth of opportunities for finding informed answers but also presents its fair share of risk. The key is maximizing the opportunities while minimizing the risks.

View full article