In The News
Major Front in VA Race Is Online
But with the Virginia Democratic primary just a few weeks away, that state's gubernatorial contest offers the most significant early test of the broad mainstream impact of the Internet and new technologies on campaigning. And the four candidates have spent thousands of dollars in online advertising, hired top-flight Internet consultants and built elaborate Web sites.
All are using Google Ad Words, buying the right to give prominent display to their sites when people type the candidates' names, their opponents' names and other notable phrases ("Virginia jobs," "green jobs," etc.) into the company's search engine.
RepEquity Balances Online Brand and Executive Reputations
A discussion that dominated one Web-focused panel at TechJournal South’s Internet Summit in November concluded that companies must monitor and manage their online reputations. One way to do that is to hire a firm such as DC-based RepEquity, which CEO Tripp Donnelly says uses “a marriage of art and science” to help companies balance their online reputations.
RepEquity Scores Investment
RepEquity has scored a significant investment from Enhanced Capital Partners to expand its technology platform. The D.C.-based online reputation and brand management services company did not disclose the amount of the investment. “We still have a couple other interested investors so the [first] round is not yet closed,” said Tripp Donnelly, RepEquity’s chief executive and founder. RepEquity said it will also use the capital to support growth, boost sales and development resources, and expand its market presence.
RepEquity Continues Strong Growth
Enhanced Capital Partners, a national investment firm specializing in state-specific investments, today announced it has made a significant and strategic investment in Washington, D.C.-based RepEquity, an online reputation and brand management services company. RepEquity will use the capital to support continued growth, increase sales and development resources, enhance its technology platform, and expand its market presence.
RepEquity Poised To Seize Market Share
Enhanced Capital Partners, a national investment firm specializing in state-specific investments, today announced it has made a significant and strategic investment in Washington, D.C.-based RepEquity, an online reputation and brand management services company. RepEquity will use the capital to support continued growth, increase sales and development resources, enhance its technology platform, and expand its market presence.
