Hope. It is a phrase often used in conjunction with cure for a disease and conditions, a promising positive outlook that one day, a cure will be found for a disease or condition.

Bruce Lee once said: “Mistakes are always forgivable, if one has the courage to admit them.” While that may be true, Bruce Lee didn’t have access to the “world wide web,” and internet trolls don’t seem forgiving these days.

Last week we talked about the rise of voice-centered technology and how it’s affecting the SEO landscape -- specifically, the way queries are evolving.