Ever since I began my digital advertising career in 2009, I have heard the same two click-through-rate (CTR) metrics recycled year after year – benchmark CTR for Search is 1% and benchmark CTR for Display is 0.1%.
Advertisers have been slowly giving up on Twitter ads in the last six months. But rather than giving up, we recommend advertisers step up to the challenges by diving into data and synchron
Summer is the time for road trips and connecting with old friends. After attending SMX Advanced in Seattle last month, I thought we could catch up with our old, popular friend: mobile PPC advertising.
Approximately three and a half years after Facebook acquired Instagram, the photo- and video-sharing social network received the “spare key” to Facebook’s robust ad buying platform.