There you are. Reading an article on The Huffington Post, Rolling Stone, or CNN, and as you scroll to the bottom of the page, you see a collection of articles recommended just for you.

If content is king, then content strategy just might be the kingmaker. While everyone understands what a writer does, not many can explain exactly what a content strategist does.

It's quite simple, really.

It sounds like a bad pick-up line, but bear with me: knowing what your corporate story is, and what shape it should take, can boost your bottom line and create more warm fuzzies than you ever dreamed possible. Why is this?