When an issue arises in government that requires fast mobilization of your advocates, you typically blast them with an urgent email call-to-action. And then, you wait and watch the letters roll in.

If you're hoping for a silver bullet that super-charges your next advocacy campaign, this is not the blog post for you. Rather, this is a case of common-sense assumptions proven true thanks to segmentation, analytics and a little technology.

Ever since I began my digital advertising career in 2009, I have heard the same two click-through-rate (CTR) metrics recycled year after year – benchmark CTR for Search is 1% and benchmark CTR for Display is 0.1%.

We recently announced that we’ve been named a finalist for DC Inno’s Coolest Companies Competition 2016. While our work culture’s been recognized over and over again, we want to share an inside peek on what continues to make RepEquity an awesome place to work.

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