To encourage patients to participate in clinical trials, recruiters need a drastic change in their approach. The Internet is the answer.

Have you ever hit 'reply all' by mistake? Then you have a sense of how a crisis in brand reputation feels. It's like this:

When an issue arises in government that requires fast mobilization of your advocates, you typically blast them with an urgent email call-to-action. And then, you wait and watch the letters roll in.

If you're hoping for a silver bullet that super-charges your next advocacy campaign, this is not the blog post for you. Rather, this is a case of common-sense assumptions proven true thanks to segmentation, analytics and a little technology.