As the Senior Director of Content Strategy, Andrea develops digital content and marketing strategies that help brands increase their reach and impact online.

With more than 10 years of experience in digital marketing specializing in search and analytics, Andrea has built the online presence for several nationally-known companies. Before joining RepEquity, she led the digital marketing strategy for the Embassy Suites Hotels® brand at Hilton Worldwide.

Andrea began her online marketing career in 2000 as the in-house search engine optimization expert at Edmunds.com, where she also served as Manager of Site Analysis. Prior to her online marketing career, Andrea served as a writer for companies including Southwest Airlines and the North Carolina Supercomputing Center.

Andrea holds a bachelor’s degree with honors in English from North Carolina State University. She also studied at Nagoya University in Nagoya, Japan where she earned a Japanese language certificate.