About

RepEquity merges the science of search and social media with award-winning creative and technology to enhance and protect brands online.

How do we do it? Technically, the secret’s in the sauce. But our model incorporates search engine optimization, social media, Web and mobile development alongside detailed metrics and proprietary technology tools to protect brands and reach target users on any platform or device.

Management Team

Tripp Donnelly

Founder & CEO

Washington, DC
Huard Smith

President

Boston, MA
Steve Wanczyk

Vice President, Search and Social Media

Washington, DC
Eric Gilbertsen

Vice President, Account Management

Washington, DC
Amy Arthur

Vice President, Finance

Boston, MA
Andrea Harris

Senior Director, Content Strategy

Washington, DC
Elyse Gaumer

Creative Director

New York, NY
Sarah Jancich

Director, Technical Services

Washington, DC
Jim Huang

Director, SEO

Washington, DC
Matt Hageman

Associate Design Director

New York, NY

Tripp Donnelly

Founder & CEO | Washington, DC

As CEO of RepEquity, Tripp builds and protects some of the most recognized brands in business, finance, entertainment, sports and government. As an authority in online reputation, SEO and social media, Tripp drives vision and strategy for the firm. View Full Bio

Huard Smith

President | Boston, MA

As President of RepEquity, Huard manages the day-to-day activities in each of our practice areas and ensures that we deliver the best in digital strategy and services to our clients. View Full Bio

Steve Wanczyk

Vice President, Search and Social Media | Washington, DC

As Vice President for Search and Social Media, Steve drives all SEO and ORM elements of our client programs, develops internal search strategies and ensures that technical and account teams are in sync with client needs. View Full Bio

Eric Gilbertsen

Vice President, Account Management | Washington, DC

As Vice President of Account Management, Eric Gilbertsen is responsible for leading communications strategy for RepEquity’s clients. His unique breadth of experience extends across consumer brands, associations, non-profits, health care and financial services. View Full Bio

Amy Arthur

Vice President, Finance | Boston, MA

As Vice President of Finance, Amy is responsible for directing operations and growing revenue. Amy holds down finance and operations from our Boston office. View Full Bio

Andrea Harris

Senior Director, Content Strategy | Washington, DC

As the Senior Director of Content Strategy, Andrea develops digital content and marketing strategies that help brands increase their reach and impact online. View Full Bio

Elyse Gaumer

Creative Director | New York, NY

As Creative Director, Elyse Gaumer leads award-winning creative strategy for our clients, shaping art direction, branding, Web design, motion graphics and more. View Full Bio

Sarah Jancich

Director, Technical Services | Washington, DC

As Technical Director, Sarah Jancich is responsible for building and deploying solutions for RepEquity’s clients, as well as overseeing the day-to-day operations of our technical development team. View Full Bio

Jim Huang

Director, SEO | Washington, DC

As our director of search engine optimization (SEO), Jim Huang increases our clients’ online visibility through a strategic combination of SEO, paid online advertising, affiliate marketing and multivariate testing with Omniture Test and Target. View Full Bio.

Matt Hageman

Associate Design Director | New York, NY

As Associate Design Director, Matt is part of the core creative strategy team and supports setting the creative direction for the firm and for our clients.

Practice Groups

Creative Services

Our creative services team is comprised of award-winning graphic and user interface designers, photographers, video production experts, content strategists and copywriters. Together, they create stand-out branding, websites, applications and media that drive client goals.

Search and Reputation Management

Our search and reputation management team improves our clients' visibility on the Web and helps brands recover from crises that affect their online reputation. Using a combination of SEO, paid search and online reputation management, this team gets the right content in front of the right users.

Technical Services

Our technical services team brings our digital creations to life. Experts in open-source technologies like Drupal, our technical gurus are experienced in systems administration, front- and back-end Web development, application development and the QA process. In addition to their development prowess, they are also instrumental in providing training and specifications to clients.

Social Media

Our social media team collaborates with the other practice groups to develop strategies and campaigns that build community and inspire action. Our team also works with the latest and greatest technologies to develop custom applications, channels and pages to like, follow and favorite.

Analytics and Optimization

Our expert data miners keep close tabs on client analytics, providing reports and insights that lead the optimization of search, content and design strategy. Continual performance checks and optimization are what keep client campaigns ahead of target, month after month.

Account Services

Our account team excels at interpreting client goals and translating them into action items for our team. Our account team knows digital strategy and the technologies behind it - allowing them to keep our projects humming along on time and on budget.

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