RepEquity merges the science of search and social media with proprietary technology and award-winning digital strategy to enhance and protect brands online.

How do we do it? Technically, the secret’s in the sauce. But our model incorporates search engine optimization, social media, and Web and mobile development alongside detailed analytics to protect brands and reach target users on any platform or device.

Management Team

Tripp Donnelly

Founder & CEO | Washington, DC

As CEO of RepEquity, Tripp builds and protects some of the most recognized brands in business, finance, entertainment, sports and government. As an authority in online reputation, SEO and social media, Tripp drives vision and strategy for the firm. View Full Bio

Kyong Choe

CFO | Washington, DC

As CFO of RepEquity, Kyong is responsible for finance and operations. A seasoned finance and business strategist, he sees the big picture and is a key member of the executive team. View Full Bio

Steve Wanczyk

Vice President, Search and Social Media | Washington, DC

As Vice President for Search and Social Media, Steve drives all SEO and ORM elements of our client programs, develops internal search strategies and ensures that technical and account teams are in sync with client needs. View Full Bio

Eric Gilbertsen

Vice President, Digital Strategy | Washington, DC

As Vice President of Digital Strategy, Eric Gilbertsen is responsible for leading communications strategy for RepEquity’s clients. His unique breadth of experience extends across consumer brands, associations, non-profits, health care and financial services. View Full Bio

Andrea Harris

Vice President, SEM & Content Strategy | Washington, DC

As the Vice President of SEM and Content Strategy, Andrea develops digital content and marketing strategies that help brands increase their reach and impact online. View Full Bio

Dan Katz

Vice President, Strategy & Analytics | Boston, MA

Dan Katz is our lead social media strategy and analytics consultant, and drives digital strategy and execution for several of our clients. With more than 15 years of experience in the digital space, Dan has helped corporations, non-profits, associations and small businesses identify and meet their business goals. View Full Bio

Practice Groups

Search and Reputation Management

Our search and reputation management team improves our clients' visibility on the Web and helps brands recover from crises that affect their online reputation. Using a combination of SEO, paid search and online reputation management, this team gets the right content in front of the right users.

Social Media

Our social media team collaborates with the other practice groups to develop strategies and campaigns that build community and inspire action. Our team also works with the latest and greatest technologies to develop custom applications, channels and pages to like, follow and favorite.

Creative Services

Our creative services team is comprised of award-winning graphic and user interface designers, photographers, video production experts, content strategists and copywriters. Together, they create stand-out branding, websites, applications and media that drive client goals.

Technical Services

Our technical services team brings our digital creations to life. Experts in open-source technologies like Drupal, our technical gurus are experienced in systems administration, front- and back-end Web development, application development and the QA process. In addition to their development prowess, they are also instrumental in providing training and specifications to clients.

Analytics and Optimization

Our expert data miners keep close tabs on client analytics, providing reports and insights that lead the optimization of search, content and design strategy. Continual performance checks and optimization are what keep client campaigns ahead of target, month after month.

Account Services

Our account team excels at interpreting client goals and translating them into action items for our team. Our account team knows digital strategy and the technologies behind it - allowing them to keep our projects humming along on time and on budget.